What Does an SEO Specialist Do?

4-Reasons Why You Should Hire an SEO Specialist

Hey Contractors! Have you ever wondered what an SEO Specialist does? Well, I am here to tell you all about it. Now, this post is not going to be a full-blown tutorial on how to become one of these amazing people. That would take too long, and I have other things planned for the next few weeks. Instead, let’s go over some basics that will help you understand the role better. And who knows? Maybe after reading this blog post, you’ll want to pursue your dream as an SEO specialist like me!

The Contractor Business is Booming!

According to the U.S Department of Labor, contractors accounted for 18% of all employment growth in the United States from 2006-2016. In 2017 alone, there were nearly 7-million construction jobs in America. But how does a contractor find an SEO specialist?

SEO Helps You Beat the Competition

First Off- SEO Specialists help you beat the competition. A lot of their time is spent researching online marketing trends in order to find new ways for companies (like yours!) to rank higher in search engines. When people are doing an online search for things like kitchen rebuilds or remodels and masonry contractors they will get hundreds of options. Regardless of what line of work they research, these masterminds get you to the top of Google which is their most important job.

Think about it, when did you go 6-pages deep to find your answers online?

More importantly, SEO Specialists build a bridge to your clients who are looking for your solutions. If you need a cabinet builder or deck repair, and you’re new to the neighborhood, you most likely will find what you need by doing a search using keywords. Well, that is where the SEO guys and gals come in. Let’s say someone types “General Contractor Near Me” or Tiling and Carpet in Gunsmoke, Colorado, if your website is using the right keywords, BOOM! The customer calls or emails you and you get a lead.

Words are magnetic and when used in the right format or algorithm, you get found on places like Google, Bing, and Yahoo.

If you have a website, or are planning to create one, then you need an SEO specialist. The job of the SEO specialist is to rank your site high on Google and other search engines so that it pops up when people are looking for sites like yours. What does an SEO Specialist do? They optimize your content with keywords (people who type in these words will find your page) and social media integration (more followers means higher rankings). If this sounds daunting but interesting, book a discovery call today!


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